Patagonia tests Pattie Gonia name

Patagonia sued environmental drag performer Pattie Gonia over trademark use. Pattie Gonia is asking the apparel company to drop the case, warning it could erase her name and advocacy, while Patagonia says a 2022 agreement, branded clothing, and a 2025 trademark application crossed into brand confusion.

1. Frame 1Patagonia files a Los Angeles federal lawsuit against Pattie Gonia over trademark use, putting her activist name under pressure.
2. Frame 2Pattie Gonia asked Patagonia to drop the case, saying the fight threatens her name and climate-activism work.
3. Frame 3Patagonia says a 2022 agreement, clothing use, and a 2025 trademark filing crossed a line.
4. Frame 4Patagonia seeks $1 plus legal fees; the bigger stakes are control of a public advocacy name.
5. Frame 5Next test: settle, drop the case, or fight over the name in federal trademark court.